Jena O'Brien

Jena O’Brien is the visual brand manager at the Keough School of Global Affairs. In this role, she leads the school's overarching visual identity, strategic brand management, and creative storytelling across digital and print media, ensuring a cohesive and compelling presence for the Keough School and its affiliated institutes.

Jena joined the University of Notre Dame in 2021, previously serving as a key member of the Kroc Institute's communications team. There, she oversaw digital strategy, multimedia production, and served as the communication lead for the Peace Accords Matrix program. 

Jena holds an M.S. in Strategic Communications from Arkansas State University and a B.A. in Public Relations from Bluffton University. She brings nearly a decade of experience in higher education communications and marketing and her academic research interests include higher education crisis communications, brand strategy, and rhetoric and public discourse.